The Til Ya Die® skull grew out of a doodle on a napkin. It was initially intended as cheeky comic relief for weary New Orleanians who were living in and rebuilding the city post-Katrina.
The skull's hurricane eyes mark the start of a new timeline in the city's history. An upside-down heart is its nose, beating eternal with the Big Easy’s vibrant soul and its citizens' unending love. The skeleton head recalls NOLA's spicy, spirited history, and through its toothy grin runs the crescent of the Mississippi River.
Since its debut in New Orleans in 2006, the Til Ya Die skull has organically grown from an icon of New Orleans pride into an emblem for personal passions everywhere. Til Ya Die proclaims a lust for life and the desire for a brighter world wherever you go.