The Fire

On the morning of April 23, 2018, a catastrophic fire destroyed the NOLA Til Ya Die® flagship store located in a historic Mid-City warehouse on the Lafitte Greenway along Bayou Saint John. We opened our first store there in 2015, after years of building our business at the French Market and at loads of local and national festivals. Over the course of the next two days, the intense blaze consumed the entire building and with it our office home, ten years' worth of work, and 100% of our inventory.

But resilience is in our very name, just as New Orleans runs through our veins. Loyal customers and friends far and near buoyed us daily with donations, orders, emails and calls. With investments of personal passion and lots of long, hard work, we’re proud to report that we resumed production within six months of the fire. Today, Til Ya Die® is back in business in the Big Easy and beyond—and we’re growing, too, thanks to you!

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